Many of the studies, reports and concepts from the book are included here…
Key takeaways from a nationally representative survey conducted with 2,000 adults in early 2021.
The Friction Fatigue Report was conducted in partnership with Pollfish.
Learn more from key behavioral psychology concepts that appear in the book
Personal Affect Bias
There are many permutations, but in this case we are referring to the tendency to believe someone is right or wrong simply because you like or dislike them.
Psychological Reactance
Often mentioned in conjunction with reverse psychology, this is the human tendency to reject a person or organization that tries to influence your behavior.
Illusory Superiority
Related to the old adage that ignorance is bliss, this refers to the common tendency to believe negative thoughts apply to others but not to yourself.
Cognitive Dissonance
Describes the desire to fit in with the crowd as well as seeing examples where others have done something before we do it ourselves.
Social Proof
Describes the desire to fit in with the crowd as well as seeing examples where others have done something before we do it ourselves.