About the Author
Paul Dyer is the CEO of Lippe Taylor, an iconic digital marketing and PR firm. An expert in the technique of timing transformative trends, Paul has played a central role in securing and directing more than $100 million of marketing consulting work at top companies throughout the past fifteen years, including Johnson & Johnson, Red Bull, Intel, Nike, Pfizer, Warner Bros, Verizon, and more. He received his MBA from the University of Texas and currently resides in New York with his wife and their two daughters.
What People Are Saying
“Paul is an industry trailblazer and one of the savviest marketers I have ever met. He is unmatched in his ability to transform data into powerful campaigns that captivate consumers and media, and is consistently raising our industry’s bar. He is always ahead of the latest trend and I rely on his expertise and sharp intuition to make critical decisions for my brand and business.”
— Meredith Klein, Head of Consumer Communications at Pinterest
“I've valued Paul's insights about consumer and marketing trends for years now. His book, Friction Fatigue, is an insider look at how consumerization is reshaping the media landscape and what it means for the brand marketers of 2021. He refers to a wide variety of recent examples that help brand marketers upgrade their necessary competency to thrive.”
— Mikio Fujitsuka, Head of Consumer Care at Johnson & Johnson